Ecommerce Market Statistics for 2020


commerce statistics

Learn what ecommerce retailers are experiencing

  • 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  • Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015) (Source:
  • Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
  • 18% of ecommerce websites are exclusive B2B sales (3dcart)
  • 33% of B2C ecommerce website are also conducting B2B transactions (3dcart)
  • Average e-commerce conversion rates vary from 2.8% to 4.5% (3dcart)
  • Average online shopping cart abandonment rate is 74% (3dcart)
  • Mobile traffic represents 53% of all ecommerce traffic (3dcart)
  • 22% of online retailers still don’t have a mobile-friendly website (3dcart)
  • 9% of ecommerce sites are offering a rewards loyalty program to customers (3dcart)

Online Shopping statistics

Discover online shoppers trends and behaviors

  • The average order value of B2C online order is $52 (3dcart)
  • 81% of shoppers research their product online before purchasing (Source: GE Shopper research study)
  • An Inconvenient returns policy deters 80% of shoppers (Source: Ready Cloud)
  • 28% shoppers abandon carts because of unexpected shipping costs (VWO)
  • 59% of customers completed a purchase on a different device to the one where it was started (3dcart)
  • 23% shoppers added more items to their order at checkout to qualify for free shipping (3dcart)
  • 8% of online shoppers engage in a live chat conversation before placing an order (3dcart)
  • 26% of shoppers are likely to share a product on social media after purchase (3dcart)
  • 60% of the overall website traffic is reported from mobile devices (3dcart)
  • The total orders from mobile devices ranges between 38% and 53% (3dcart)
  • Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails(Yes Lifecycle Marketing )

Search Engine Optimization

See how users are searching and finding brands online

  • 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land)
  • The first position on Google search results on desktop has a 20.5% clickthrough rate in 2017. (Ignite Visibility)
  • 80% growth in “best” mobile searches in the past two years.. (Think with Google 2017)
  • Organic Search Google gets over 100 billion searches a month. (Mashable, 2015)
  • The average Google first page result contains 1,890 words. (Backlinko, 2016)
  • 50% of search queries are four words or longer. (WordStream, 2016)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • 38% of people will leave a website if they find the layout unattractive. (Source: Adobe)
  • 43% of e-commerce traffic comes from organic Google search (Wolfgang Digital)

Email Marketing

Understand how email marketing impacts online shopping

  • 34% of online retailers are sending abandoned cart recovery emails.
  • Average Open Rate of newsletter campaigns from ecommerce stores to customers is 18.45% (3dcart)
  • Average Click-thru Rate of newsletter campaigns from ecommerce stores to customers is 4.6% (3dcart)
  • 54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
  • 11 a.m. ET has the highest clickthrough rate for email sends. (HubSpot, 2015)
  • Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
  • Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
  • Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
  • 75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
  • 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  • 41% of emails are opened on an iPhone. (Movable Ink, 2015)

Paid Advertising

Find out how PPC is influencing ecommerce sales

  • For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)
  • 91% of people say ads are more intrusive today than two years ago. (HubSpot, 2016)
  • 34% of consumers say they have mistakenly clicked on an online ad. (HubSpot, 2016)
  • Mobile Advertising 70% of people dislike mobile ads. (HubSpot, 2016)
  • Google drives 95% of all paid search ad clicks on mobile. (Business Insider, 2016)
  • By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. (Marketing Land)
  • 64.6% of people click on Google ads when they are looking to buy an item online. (WordStream, 2016)
  • The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network. (WordStream)
  • It’s 7 times more expensive to acquire a new customer via paid advertisement than retain an existing one (Invesp)
  • 54% buyers will buy retargeted products if offered at a discount (VWO)

Digital Payments

Compare online payments and digital wallets usage in ecommerce

  • Online stores are offering an average of 3 payment methods at checkout including digital wallets (3dcart)
  • PayPal transactions have 70% higher checkout conversion than non-PayPal transactions (PayPal)
  • Visa Checkout users in 2015 made 30% more transactions per buyer regardless of checkout option (comScore 2015 Visa Checkout study)
  • About 58% of B2C ecommerce stores are offering paypal as an alternate form of payment (3dcart)
  • Apple Pay orders have a 1.8% transaction share on B2C websites accepting Apple Pay at checkout (3dcart)
  • About 9% of US online retailers have added Amazon Pay as a payment alternative to their websites (3dcart)
  • 6% of global B2C online stores have implemented 3dSecure in their checkout process (3dcart)

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